Your business Web page delivers that picture to your customers and prospects, and does it 24/7/365.
Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.
While ecommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.
But if, like most businesses, your products and services aren't intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.